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The Most Powerful User Experience On The Internet
Reading Time: 5 minutes Google is one of the most prominent companies in the world, especially on the Internet; Google’s rise to the top is due to good ole’ fashioned innovation. Rather than ranking searched results by how many…
Historical Antecedents of UX: The Psychology Department
Reading Time: 7 minutes As a movement associated with innovation and success, the user experience is becoming increasingly popular in worldwide business. And, while UX and human factors leave many people excited about the future, it’s easy to forget…
The Basics of ROI in Human Factors Engineering
Reading Time: 7 minutes Return on Investment in Human Factors Engineering In business, everything comes down to money. As painful as it is to admit, the essential business question boils down to ‘Will investing in human factors pay off,…
Research Design: Between-Subjects vs Within-Subjects
Reading Time: 3 minutes Research Design Understanding the basics of within-subjects and between-subjects designs is crucial for any decision-maker who is conducting research. Participant design is a core concept, yet even experienced researchers sometimes have difficulty. Google search histories…