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Tag: human centered design

The Sweet Spot in Usability Interviews: How to Get Richer Qualitative Data

Reading Time: 3 minutes In the business of making the world a more user-friendly place for people, we do our best work when we can interact with and talk to those people we represent. There are many great ways…

In-Person Research Methods: Research During COVID-19

Reading Time: 9 minutes In-Person Research Overview Many people are sensitive to visiting unfamiliar businesses right now due to fears of COVID-19 exposure. This can be disheartening to researchers, especially when businesses put in considerable time and effort to…

Getting Started with Biometrics: Galvanic Skin Response

Reading Time: 7 minutes What is Galvanic Skin Response (GSR)? The human body is comprised of various systems that respond to stimuli. Just like the body’s “fight or flight” response may cause our heart rate to increase when we…

Limitations of Voice Recognition Technology

Reading Time: 4 minutes A couple of years ago, only a handful of devices used voice recognition technology. Now, our phones, cars, navigation systems, and even home appliances seem eager to take verbal direction.  Everywhere we turn, we encounter…

The Basics of ROI in Human Factors Engineering

Reading Time: 7 minutes Return on Investment in Human Factors Engineering In business, everything comes down to money. As painful as it is to admit, the essential business question boils down to ‘Will investing in human factors pay off,…