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Tag: Big data

Data Types: How do they work?

Reading Time: 3 minutes Data Types: Introduction Back in 1946, a Psychologist named Stanley Smith Stevens determined that there were four distinct data types: ratio, interval, ordinal, and categorical/nominal. These data types categorize different variables and give a direction…

10 Pro Tips for Collecting High-Quality Interview Data

Reading Time: 5 minutes Collecting High-Quality Interview Data User Experience Researchers, ideally, run a ton of studies.  Whether it’s qualitative or quantitative, formative or summative, many things can harm the quality of the data you collect. The following is…