We humanize

Human factors research for the future of medicine.

We are a team of human factors research specialists dedicated to making medical products useful, desirable and safe.


Human factors expertise saves lives.

Medical error is a leading cause of death. We strive to change that. We help create medical products that deliver better care and improve patient safety.

Our services

Human factors & UX research


  • Generative user research
  • Evaluative user research
  • Regulatory strategy & compliance
  • Instructional Material Development
  • Physiological research

Our research space

Partner with us for your next usability study, or rent our state of the art research and usability lab.

Training & education

Train with our team of experts in a flexible, customizable workshop.

Participant recruiting

We match the right participant to the right study to provide you with high-quality data.

We are your ideal human factors partner.

We’re experts in helping clients create well-designed medical products, and getting those products over the regulatory finish line.

Our researchers are well published.

We’re here to help!