– Just announced! We’re hosting a 3-part human factors webinar series with AAMI starting in November. Topics will include: recruiting best practices, medical device design for an aging population and writing usable research results. Look for more updates soon!
– Dr. Russ Branaghan spoke last week about conducting cognitive walk-throughs at the Medical Device Human Factors and Usability Conference in Arlington, VA.
– Next month, both Russ and Bryant Foster will present at the Human Factors and Ergonomic Society (HFES) Annual Meeting in Austin, Texas. They will talk to the group about medical device design strategies.
Each month, we interview a human factors expert to get their take on the Human Factors and User Experience industry. In this month’s installment, Russ sat down with Randy Sieffert. Randy is the Director of UX Research at ServiceNow and former Head of Global UX Design at HP.
Russ: Let’s jump right in…In your career you have started and built several User Experience (UX) groups, how do you make sure you can deliver value quickly to your organization, yet still be rigorous in your UX research?
Randy: This is a great question and something I’m dealing with now. I don’t have a great answer or a perfect formula for this, but I can tell you that priority-one should always be delivering value to…
In business, everything, and I mean everything, comes down to money. As much as it pains us to admit it, the essential business question boils down to ‘Will investing in human centered design (HCD) pay off, or not?’. Well, it’s time to wise up; HCD can make (or save) you some serious cash.